| Internet Marketing
Internet marketing, also referred to as web marketing, online
marketing, or eMarketing, is the marketing of products or services
over the Internet.
The Internet has brought many unique benefits to marketing,
one of which being lower costs for the distribution of information
and media to a global audience.
The interactive nature of Internet marketing, both in terms
of providing instant response and eliciting responses, is a
unique quality of the medium. Internet marketing is sometimes
considered to have a broader scope because it refers to digital
media such as the Internet, e-mail, and wireless media
however, Internet marketing also includes management of digital
customer data and electronic customer relationship management
(ECRM) systems.
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